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WooCommerce

WooCommerce sends every order to Finseo via a native webhook — total, currency, and billing email included. If WooCommerce’s built-in Order Attribution feature is enabled (core since WooCommerce 8.5), the acquisition origin is captured as the marketing channel too.

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Get your webhook URL

  1. In Finseo, open Attribution → Set up attribution and pick WooCommerce, or copy the URL from your Attribution settings:

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Set up the webhook

  1. In WordPress, go to WooCommerce → Settings → Advanced → Webhooks → Add webhook.
  2. Configure:
  1. Save the webhook.

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What Finseo reads

  • Order total, currency, and billing email from the standard order payload — stored as a conversion and merged with survey answers via email or order number.
  • Order Attribution meta (_wc_order_attribution_utm_source, referrer, source type) if the feature is enabled — stored as a full attribution response, so orders arrive pre-attributed without any survey.
Enable WooCommerce’s Order Attribution (WooCommerce → Settings → Advanced → Features) for the richest data — combined with the Finseo Snippet survey you get both the technical origin and the customer’s self-reported channel.

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Troubleshooting

WooCommerce pauses webhooks after repeated delivery failures. Check Attribution → Webhook logs in Finseo for the rejection reason (usually an invalid token), fix the URL, and set the webhook back to Active.
Without Order Attribution meta, orders are stored as conversions awaiting a survey answer. Enable Order Attribution or run the Finseo survey popup on your store.