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Gravity Forms

Connect Gravity Forms (WordPress) to send form submissions to Finseo for attribution tracking. The Gravity Forms Webhooks Add-On POSTs each entry as JSON to your Finseo webhook URL.

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Requirements

  • The Webhooks Add-On requires a Gravity Forms Elite (or Nonprofit) license — it is not included in Basic or Pro. Upgrades are prorated.
  • A form field that captures the attribution answer (e.g. “How did you find us?”).

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Get your webhook URL

  1. In Finseo, open Integrations → Gravity Forms → Connect.
  2. Copy your personal webhook URL (contains your project ID, ?source=gravity-forms, and a secret token):

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Set up the webhook feed

  1. In WordPress, go to Forms → Add-Ons, install and activate the Webhooks Add-On.
  2. Edit your form → Settings → Webhooks → Add New.
  3. Configure the feed:
    • Request URL: your Finseo webhook URL
    • Request Method: POST
    • Request Format: JSON
    • Request Body: All fields (or select the relevant ones)
  4. Save the feed.
See the Gravity Forms webhooks docs for details.

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Test and map fields

  • Use the live listener in the Finseo connect dialog: submit a test entry and inspect the received payload.
  • Gravity Forms sends fields under numeric IDs or labels — select your attribution field under Field Mapping in the dialog.

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Troubleshooting

Your license doesn’t include it — the add-on requires an Elite or Nonprofit license. Alternatively, route submissions through Zapier, Make, or n8n.
Some security plugins block outgoing requests. Whitelist app.finseo.ai or check the webhook feed’s logs under Forms → Settings → Logging.