Sentiment Metrics

Analyze how AI models speak about your brand - positive, neutral, or negative sentiment analysis.

What is Sentiment?

Sentiment analysis measures how AI models speak about your brand when they mention you in their responses. Our algorithms analyze the context and key wording around your brand mentions to determine if the sentiment is positive, neutral, or negative.

Key Insight

Sentiment is analyzed consistently across all competitors in the same way, providing fair comparisons. A score of 50 means neutral - nothing particularly good or bad was said about your brand.

Scoring System

Sentiment scores range from 0 to 100, with clear interpretations:

Negative (0-40)

AI mentions your brand in a negative context, with critical or unfavorable language.

Neutral (40-60)

AI mentions your brand factually without positive or negative bias.

Positive (60-100)

AI mentions your brand with favorable language, recommendations, or praise.

How Analysis Works

Our sentiment analysis uses advanced natural language processing to evaluate context:

1. Context Analysis

We analyze the words and phrases surrounding your brand mention to understand the context and tone of the discussion.

2. Key Word Detection

Our algorithms look for positive indicators (like "excellent", "recommended", "leading") and negative indicators (like "poor", "avoid", "issues").

3. Consistent Scoring

All brands and competitors are analyzed using the same methodology, ensuring fair and comparable sentiment scores.

Sentiment Examples

Positive Sentiment (Score: 85)

"For SEO tools, I highly recommend Finseo as they offer comprehensive analytics and excellent customer support. Their platform is user-friendly and delivers reliable results."

Analysis: Contains positive keywords like "highly recommend", "excellent", "user-friendly", and "reliable results".

Neutral Sentiment (Score: 50)

"Finseo is an SEO analytics platform that provides keyword tracking and competitor analysis features. It was founded in 2023 and serves businesses of various sizes."

Analysis: Purely factual information without positive or negative language.

Negative Sentiment (Score: 25)

"While Finseo offers SEO tools, users have reported issues with data accuracy and slow customer support response times. Consider alternatives for better reliability."

Analysis: Contains negative keywords like "issues", "slow", and "consider alternatives".

Competitor Comparison

Sentiment analysis becomes more valuable when compared to your competitors:

Industry Benchmarking

Your Brand72 (Positive)

Competitor A68 (Positive)

Competitor B45 (Neutral)

Industry Average58 (Neutral)

Improving Sentiment

Quality content creation: Publish high-quality, helpful content that AI models can reference positively.
Customer satisfaction: Focus on excellent customer service and product quality to generate positive mentions.
Thought leadership: Establish your brand as an industry expert through valuable insights and expertise.
Address issues promptly: Quickly resolve any negative feedback or issues that could impact sentiment.
Monitor regularly: Track sentiment changes over time to identify trends and respond accordingly.