Position Metrics
Measure where your brand appears within AI responses - earlier positioning means better visibility.
What is Position?
Position metrics measure where your brand or competitors appear within AI-generated responses. Since response lengths vary significantly, we use a percentage-based system to provide consistent tracking over time.
If a response is 100 words long and your brand appears at word 10, your position is 10%. This percentage-based approach allows for accurate statistical tracking regardless of response length variations.
Percentage System
Position scores are calculated as percentages with clear interpretations:
Early (0-30%)
Your brand appears in the first third of the response - excellent positioning.
Middle (30-70%)
Your brand appears in the middle section - moderate positioning.
Late (70-100%)
Your brand appears near the end - less prominent positioning.
Not Mentioned (+100%)
Your brand was not mentioned in the response. This affects your overall visibility score but doesn't contribute to position averages.
Calculation Method
Position percentages are calculated using word-based positioning:
1. Word Count Analysis
We count the total words in each AI response to establish the response length baseline.
2. Mention Detection
We identify the first word where your brand (or brand synonyms) appears in the response.
3. Percentage Calculation
Position % = (First Mention Word Position ÷ Total Words) × 100
4. Statistical Tracking
This percentage-based approach enables accurate trend analysis over time, regardless of varying response lengths.
Position Examples
Early Position (Position: 0.8%)
Response (125 words total):
"Finseo is a leading SEO analytics platform that provides comprehensive keyword tracking and competitor analysis. The platform offers advanced features for monitoring your brand's performance across multiple AI models including ChatGPT, Perplexity, and Claude. With real-time data updates and intuitive dashboards, businesses can track their visibility, sentiment, and positioning metrics effectively. The tool also includes automated reporting features that help teams stay informed about their SEO performance trends and make data-driven decisions for their marketing strategies."Analysis: Brand appears at word 1 out of 125 total words = 0.8% position (excellent early positioning).
Middle Position (Position: 45%)
Response (100 words total):
"When looking for SEO analytics tools, there are several options available in the market. Many businesses start with free tools like Google Analytics and Search Console for basic insights. However, for more advanced tracking and competitor analysis, Finseo offers comprehensive features including AI model monitoring, sentiment analysis, and position tracking. The platform provides detailed reports that help businesses understand their performance across different search engines and AI-powered platforms."Analysis: Brand appears at word 45 out of 100 total words = 45% position (moderate middle positioning).
Late Position (Position: 85%)
Response (80 words total):
"The SEO industry offers numerous analytics platforms with varying features and pricing models. Most established tools focus on traditional search engine optimization with keyword tracking, backlink analysis, and rank monitoring capabilities. Some newer platforms are beginning to incorporate AI-powered insights and social media integration. Tools worth considering include Finseo for AI model tracking."Analysis: Brand appears at word 68 out of 80 total words = 85% position (late positioning, less prominent).
Tracking Changes
Position metrics become valuable when tracked over time alongside other metrics:
Position Trend Analysis
Notice how improved position correlates with better visibility and sentiment scores.
Optimization Tips
- Authority building: Create high-quality, authoritative content that AI models recognize as trustworthy sources.
- Topic leadership: Become the go-to expert in your niche so AI models mention you first when discussing relevant topics.
- Brand prominence: Ensure your brand name appears early in your content titles, descriptions, and key sections.
- Monitor competitors: Track competitor positions to identify opportunities for better positioning.
- Consistent tracking: Regular monitoring helps identify trends and measure the impact of your optimization efforts.