Finseo

Mentions Metrics

Track how frequently your brand or domain appears in AI responses across all models.

What are Mentions?

Mentions measure how often your brand name or domain appears in AI responses when tracking specific prompts. This metric provides insights into your brand's frequency and recognition across different AI models.

Key Insight

If your brand has multiple name variations (like "Apple" vs "Apple Inc." vs "Apple Computer"), you need to configure brand synonyms in your project settings to track all variations accurately.

Mentions Tracking Dashboard

Tracking System

Our mention tracking system monitors multiple types of brand references:

Brand Names

Direct mentions of your brand name in any context within AI responses.

Examples: "Finseo", "Finseo AI", "Finseo Platform"

Domain References

Mentions of your website domain or URL in responses.

Examples: "finseo.ai", "www.finseo.ai", "app.finseo.ai"

Multiple Mentions Per Response

If your brand is mentioned multiple times within a single AI response, each mention is counted separately. This affects your total mention count but not your visibility percentage.

Brand Variations

Many brands have multiple name variations that AI models might use. Setting up synonyms ensures comprehensive tracking:

Example: Automotive Brand

Primary Brand: "Mercedes-Benz"
Synonyms to track:
  • Mercedes
  • Benz
  • Daimler
  • Mercedes-Benz AG
  • Mercedes Benz (without hyphen)
  • Stuttgart-based Mercedes
  • German luxury automaker Mercedes

Example: Service Business

Primary Brand: "McDonald's"
Synonyms to track:
  • McDonalds
  • McDonald's Corporation
  • Mickey D's
  • Golden Arches
  • McD's

Configure Your Synonyms

Set up your brand variations in project settings to ensure accurate mention tracking across all possible name variations.

Mention Examples

Single Mention Response

"For comprehensive SEO analytics, Finseo offers advanced tracking capabilities including AI model monitoring and competitor analysis."

Mention Count: 1 (single brand mention)

Multiple Mentions Response

"Finseo provides excellent SEO analytics tools. You can sign up at finseo.ai to access their dashboard. Many users prefer Finseo's AI-powered insights over traditional tools."

Mention Count: 3 (brand name + domain + possessive form)

Synonym Variations

"Mercedes-Benz released new electric vehicles this year. Mercedes continues to innovate in the luxury automotive sector, with Daimler leading sustainable mobility trends."

Mention Count: 3 (all variations tracked as same brand with proper synonym setup)

Frequency Analysis

Mention frequency provides insights into brand recognition and AI model familiarity:

Weekly Mention Analysis

ModelResponsesMentionsAvg/ResponseVisibility
ChatGPT25180.7260%
Claude25220.8868%
Perplexity25150.6048%
Google AI25120.4840%

Higher mention frequency often correlates with better visibility and positioning metrics.

Best Practices

  • Complete synonym setup: Configure all possible brand name variations in your project settings for comprehensive tracking.
  • Monitor brand consistency: Ensure your brand name is used consistently across all your content and communications.
  • Track domain mentions: Include your website domain in synonym tracking to capture URL-based references.
  • Analyze patterns: Look for trends in mention frequency across different AI models to identify strengths and opportunities.
  • Content optimization: Create content that naturally encourages AI models to mention your brand multiple times in relevant contexts.