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Human Traffic

Human Traffic shows real website sessions that came from AI platforms such as ChatGPT, Claude, Perplexity, Gemini, Copilot, DeepSeek, Mistral, Meta AI, Grok, You.com, and Poe. Use it to understand whether AI visibility turns into actual visitors, conversions, and revenue.

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What Human Traffic measures

Finseo reads your analytics data and filters sessions whose source looks like an AI platform. The dashboard can show:
  • Sessions from AI platforms
  • Users from AI platforms
  • Conversions
  • Revenue
  • Conversion rate
  • Top AI traffic sources
  • Trends over time
  • Event-specific conversion counts

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Connect analytics

  1. Open Human Traffic.
  2. Select your project.
  3. Click Connect Analytics.
  4. Choose Google Analytics 4 or Piwik PRO.
  5. Complete the provider authorization flow.
  6. Select the property or site that belongs to the project.
After the connection is saved, Finseo queries analytics data for the selected date range and filters for AI-related sources.

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Supported providers

Google Analytics 4

Uses the GA4 Data API to read sessions, users, conversions, and purchase revenue by source and date.

Piwik PRO

Uses Piwik PRO reports with the same AI-source filtering logic.

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AI sources Finseo recognizes

Finseo normalizes source names into readable model names. Examples:
Raw source containsDisplayed as
chatgpt, openai, chat.openaiChatGPT
claude, anthropicClaude
perplexity, pplxPerplexity
gemini, bardGoogle Gemini
copilot, microsoft copilotCopilot
deepseekDeepSeek
mistralMistral
llama, meta.ai, meta-aiMeta AI
grok, xai, x.aiGrok
you.comYou.com
poePoe
Regular Google organic traffic is excluded unless it appears as an AI-specific source such as Google AI Mode or Gemini.

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Improve detection with UTM tags

AI platforms do not always send perfect referrer data. If you control links that appear in AI-optimized content, use UTM parameters so analytics can classify the source cleanly.
Recommended values:
ParameterExample
utm_sourcechatgpt, perplexity, claude, gemini, copilot
utm_mediumai
utm_campaignai_visibility, brand_mentions, comparison_pages

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Track conversions

Human Traffic can show conversions and event-specific conversion counts when your analytics property already records conversion events. In GA4, mark the important events as key events or conversions, for example:
  • generate_lead
  • sign_up
  • purchase
  • book_demo
  • form_submit
Then use Human Traffic to filter or compare AI-attributed conversions by event.

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Revenue

Revenue is read from the connected analytics provider. For GA4, Finseo uses purchase revenue where available. If you do not see revenue:
  • Check that ecommerce revenue is configured in GA4 or Piwik PRO.
  • Check that purchase or deal events are connected to the same property.
  • Confirm that AI-attributed sessions exist in the selected date range.

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Date ranges and metrics

You can switch the dashboard metric between:
  • sessions
  • conversions
  • revenue
You can also use preset or custom date ranges. Finseo compares periods to show changes over time.

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Troubleshooting

Connect Google Analytics 4 or Piwik PRO for the selected project. Connections are project-specific, so connecting one project does not automatically connect every project.
Expand the date range first. Then check whether your analytics source names contain values like chatgpt, perplexity, claude, gemini, copilot, deepseek, or mistral.
Confirm that conversion events are configured in your analytics provider and that those events occurred in AI-attributed sessions.
Confirm that ecommerce or purchase revenue is sent to your analytics provider. Finseo cannot infer revenue if the provider does not store it.

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Human traffic vs bot traffic

Human Traffic and Bot Analytics answer different questions.
FeatureWhat it measuresData source
Human TrafficReal visitors, conversions, and revenue from AI platformsGA4 or Piwik PRO
Bot AnalyticsAI crawler requests to your websiteServer access logs
Use both together to see the full picture: crawlers show whether AI systems can access your content, and human traffic shows whether AI platforms send visitors and revenue.