Competitor Tracking
Monitor how AI systems position your brand against competitors and track competitive dynamics in AI responses.
Overview
Finseo automatically identifies and tracks competitors mentioned alongside your brand in AI responses. This gives you unprecedented visibility into how AI systems compare and contrast your offerings with others in your market.
- See how often you're mentioned vs competitors
- Understand competitive positioning in AI responses
- Track share of voice in AI recommendations
- Identify competitive threats and opportunities
- Monitor new entrants in your market
Automatic Extraction
Here's how our automatic competitor extraction works:
AI Response Analysis
Every AI response to your prompts is analyzed for brand mentions
Competitor Identification
Brands mentioned alongside yours are flagged as potential competitors
Historical Tracking
Track competitor mentions over time to see trends and changes
Example: If you track "best CRM software", and AI responses mention "Salesforce, HubSpot, and YourBrand", all three are automatically tracked as competitors.
Competitor Dashboard
Access your competitor insights at app.finseo.ai/competitors:
Mention Frequency
See how often each competitor appears in AI responses
Share of Voice
Your percentage of total mentions vs competitors
Historical Trends
Track competitor visibility changes over time
Position Analysis
Where you rank when listed with competitors
Selecting Key Competitors
While all competitors are tracked automatically, you can select key competitors for focused analysis:
Review Auto-Detected Competitors
Browse the full list of competitors Finseo has identified from AI responses.
Star Key Competitors
Click the star icon next to your main competitors to add them to your key competitor list.
Create Comparison Charts
Generate custom comparison tables and charts for your key competitors.
Pro Tip
What You Can Track
Competitor tracking provides comprehensive insights:
Metrics Available
Mention Count
Total times each competitor appears
Co-occurrence Rate
How often mentioned together with you
Sentiment Comparison
Positive/negative sentiment by brand
Feature Comparisons
Which features AI highlights for each
Market Positioning
How AI categorizes each competitor
Trend Analysis
Rising or declining visibility over time
Best Practices
Regular Reviews: Check competitor data weekly to spot trends early.
Context Matters: Look at the context of mentions, not just counts.
Track New Entrants: Watch for new competitors appearing in results.
Benchmark Performance: Use competitor data to set realistic AI visibility goals.