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Tracking prompts

Prompts are the questions Finseo runs across AI models to measure whether your brand appears, how it is described, which competitors are mentioned, and which sources are cited. Good prompts should sound like real customer questions, not SEO keywords.

Add a prompt

  1. Open AI Tracking.
  2. Click Add Tracking Prompt.
  3. Select a Location.
  4. Add one or more Tags.
  5. Enter one or more prompts. Use one line per prompt.
  6. Review the enabled AI models.
  7. Click Add prompts.
Finseo saves the prompt and queues it for processing. Results appear after the worker pipeline finishes running the prompt across the enabled models.

Add multiple prompts at once

Use line breaks to add several prompts from the same dialog.
Each non-empty line is added as a separate prompt.

Choose the right location

The Location controls the market context used for the AI search. AI responses can differ by country, language, and regional search behavior. Choose the location that matches the audience you care about:
  • Use Germany for German buyers and German-language visibility.
  • Use United States for US buyers and English commercial prompts.
  • Create separate prompts for separate markets if your product positioning differs by country.
If no location is provided through the API, Finseo falls back to en.

Use tags

Tags help segment your visibility reports. Add them when you create prompts so you can filter and compare groups later. Common tag patterns:
  • branded and unbranded
  • top-of-funnel, comparison, and transactional
  • de, us, uk, or other market labels
  • Product categories such as crm, email-marketing, or pressure-washers
  • Campaign or customer segment labels

Write better prompts

Strong prompts describe a real decision a buyer is trying to make.
Start with 20 to 50 prompts per important market. Cover the full buyer journey:
TypeExampleWhy it matters
Problem-awareHow can I see if ChatGPT recommends my brand?Measures demand before users know your category.
CategoryBest AI visibility tracking toolsShows whether you appear in shortlist-style answers.
ComparisonFinseo vs Profound for AI search trackingReveals competitive positioning.
TransactionalWhich AI SEO platform should an agency use?Captures bottom-funnel buying intent.
BrandWhat is Finseo and who is it for?Checks brand understanding and sentiment.

What happens after a prompt is added

Finseo runs the prompt across the enabled models for the project. It stores:
  • Whether your brand was visible
  • Mentions and position
  • Competitor mentions
  • Sentiment and phrases
  • Cited sources
  • Query fan-outs and related searches where available
  • Product, claim, and comparison insights where available
New prompts are processed asynchronously. The dashboard shows processing states while results are being generated.

API option

You can also create prompts through the API.
See the Create Prompt API for the full reference.