Finseo

AI Search Prompts

Create and manage prompts to track how AI systems respond to queries about your brand, products, and industry.

What are Prompts?

Prompts are the questions or queries that users type into AI chat systems. Unlike traditional keywords, prompts are conversational, context-rich, and often include multiple concepts. Finseo uses these prompts to simulate real user queries and track how AI systems respond.

Why Track Prompts?
  • Understand how AI systems present your brand to users
  • Identify opportunities to improve AI visibility
  • Track competitive positioning in AI responses
  • Monitor sentiment and accuracy of AI-generated content
  • Discover which sources AI systems cite when mentioning you

Prompts vs Keywords

Understanding the difference between traditional SEO keywords and AI prompts is crucial:

Traditional Keywords

  • • Short, specific terms
  • • Focus on search volume
  • • Example: "CRM software"
  • • Match exact search terms
  • • Used for SEO ranking

AI Prompts

  • • Natural language questions
  • • Focus on user intent
  • • Example: "What's the best CRM for small businesses?"
  • • Conversational context
  • • Used for AI visibility

Creating Prompts

Add prompts to your Finseo dashboard to start tracking AI visibility:

1

Navigate to AI Tracking

Go to app.finseo.ai/ai-tracking in your dashboard.

2

Click Add Prompts

Click the "Add Prompts" button to open the prompt creation interface.

Add Prompts Interface
3

Select Target Location

Choose your target market (e.g., Germany, USA, UK). AI responses can vary by location.

Germany
USA
UK
4

Enter Your Prompts

Add prompts one by one or paste multiple prompts. Think like your customers!

Example Prompts:

  • • "What's the best [your product category] for small businesses?"
  • • "Compare [your brand] vs [competitor]"
  • • "How does [your product] help with [use case]?"
  • • "Recommend [product category] for [specific need]"
5

Save and Track

Click "Save Prompts" to start tracking. Results appear within 24 hours.

Bulk Upload via CSV

For large prompt lists, use our CSV bulk upload feature:

CSV Format
prompt,location
"What's the best CRM for startups?",USA
"Compare Salesforce alternatives",UK
"Beste CRM Software für kleine Unternehmen",Germany
  • • First column: The prompt text
  • • Second column: Target location code
  • • Include headers in first row
  • • UTF-8 encoding for international characters
CSV Upload Interface

Prompt Best Practices

Types of Prompts to Include

Comparison Prompts

"Compare X vs Y" - Track competitive positioning

Solution Prompts

"Best tool for..." - Capture solution-seekers

Feature Prompts

"Does X have Y feature?" - Track feature visibility

Use Case Prompts

"How to do Z with..." - Monitor use case coverage

Think Like Your Customer: Use natural language and real questions your customers would ask.

Include Variations: Add different phrasings of similar questions to capture more data.

Localize Prompts: Create location-specific prompts in local languages for better accuracy.

Start Broad, Then Specific: Begin with general industry prompts, then add specific brand/product prompts.

Regular Updates: Add new prompts based on emerging trends and customer feedback.

Next Steps

After creating your prompts, Finseo will automatically:

  • Run prompts across all selected models
  • Extract competitors mentioned in responses
  • Identify sources and citations
  • Analyze sentiment and positioning