> ## Documentation Index
> Fetch the complete documentation index at: https://docs.finseo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Products and AI Shopping

> Understand product mentions, AI shopping listings, stores, attributes, and product detail pages.

# Products and AI Shopping

Products shows how products appear inside AI answers. It combines two related but different signals:

* **Mentioned products**: products the AI names in the answer text.
* **Shopping products**: products rendered in shopping blocks, product carousels, or shopping-style result blocks.

This helps ecommerce, marketplace, and product-led brands understand which products AI recommends, compares, and sells through shopping surfaces.

## Products vs AI Shopping

| Signal    | Meaning                                                              | Example                                                        |
| --------- | -------------------------------------------------------------------- | -------------------------------------------------------------- |
| Mentioned | The product was named in the AI response text.                       | "The Kärcher K5 is a good option for patios."                  |
| Shopping  | The product appeared in a shopping/product listing block.            | A card with image, price, seller, and rating.                  |
| Both      | The product was named in text and also appeared in a shopping block. | Strongest signal: AI both recommends and displays the product. |

Use the **Source** filter to switch between `All sources`, `Mentioned`, `Shopping`, and `In both`.

## Products tab

The Products tab lists every product found in AI answers for the selected project and timeframe.

You can filter by:

* Source: mentioned, shopping, both, or all.
* Category.
* Brand or competitor.
* AI engine.
* Tags.
* Date range.

You can sort by:

* Appearances
* Product name
* Price
* Rating
* Last seen

## Stores tab

The Stores tab shows sellers and stores AI cites in shopping blocks.

Use it to answer:

* Which retailers are most visible in AI shopping results?
* Are your products shown through your own store or third-party sellers?
* Which marketplaces dominate product visibility?
* Which stores should you optimize product feeds or listings for?

## Product detail pages

Click a product to open its detail page. Product detail pages can show:

* Assigned brand or competitor.
* Category.
* Attributes the AI stated.
* Use cases the AI associated with the product.
* Products that appeared alongside it.
* Explicit comparisons or relationships.
* Price, rating, image, and store details where available.

## Product attributes

Finseo extracts attributes from AI answers and product blocks. Attributes can describe:

* Price or value
* Quality
* Performance
* Features
* Reliability
* Design
* Availability
* Use cases

Example:

```json theme={"system"}
{
  "category": "pressure_washer",
  "attributes": [
    { "name": "pressure", "value": "180 bar" },
    { "name": "use_case", "value": "patio cleaning" },
    { "name": "positioning", "value": "premium home use" }
  ]
}
```

Use these attributes to see how AI systems position a product, not just whether it appears.

## Brand assignment

When a product is not mapped to a brand automatically, you can assign it to a competitor or your own brand from the product detail view.

This makes reporting cleaner because Finseo can group products by brand and domain.

## How products are discovered

Products are extracted from tracked prompt results. To get useful product data:

1. Track prompts with product or shopping intent.
2. Enable models that produce shopping or product-rich answers.
3. Use tags for product categories and markets.
4. Review Products and Stores after prompt results are processed.

Good prompts:

```text theme={"system"}
Best pressure washer for patios
Compare Kärcher vs Nilfisk pressure washers
Which running shoes are best for marathon training?
Best CRM software for a 50-person SaaS team
```

## Best practices

* Track product-category prompts, not only brand prompts.
* Use the **Shopping** filter to see product cards and seller visibility.
* Use the **Mentioned** filter to see recommendations in answer text.
* Use **In both** to find products with the strongest AI commerce presence.
* Check stores to see where AI sends shoppers.
* Review product attributes to identify wrong claims, missing specifications, or weak positioning.