> ## Documentation Index
> Fetch the complete documentation index at: https://docs.finseo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# HubSpot

> Send "How did you hear about us?" answers from HubSpot workflows to Finseo attribution.

# HubSpot

Connect HubSpot to automatically feed attribution survey responses into Finseo. When a lead submits a form with a "How did you hear about us?" field, a HubSpot workflow sends the contact to Finseo via webhook. Finseo normalizes the answer into attribution channels (ChatGPT, Perplexity, Google, referral, …) and correlates it with your AI visibility data.

## Requirements

* A HubSpot subscription that includes the **Send a webhook** workflow action — Operations Hub **Professional/Enterprise** or Data Hub **Professional/Enterprise**. It is not included in standard Marketing/Sales/Service Hub Professional tiers.
* A form (or property) that captures the attribution answer, e.g. a "How did you hear about us?" field.

## Get your webhook URL

1. In Finseo, open **Integrations → HubSpot → Connect**.
2. Copy your personal webhook URL. It already contains your project ID, the `?source=hubspot` marker for automatic payload detection, and a secret token:

```text theme={"system"}
https://app.finseo.ai/api/attribution/webhook/YOUR_PROJECT_ID?source=hubspot&token=•••
```

## Set up the HubSpot workflow

1. In HubSpot, go to **Automations → Workflows → Create workflow** (contact-based).
2. Set the enrollment trigger to **Form submission** on your signup or contact form.
3. Add the action **Send a webhook** (in the Data ops section), method **POST**.
4. Paste your Finseo webhook URL.
5. Include the contact properties in the request body — at minimum email, name, and your attribution field.
6. Turn the workflow on.

Finseo automatically parses HubSpot contact payloads and extracts email, name, and the attribution answer.

## Test and map fields

* The Finseo connect dialog has a **live listener**: turn it on, trigger a test enrollment in HubSpot, and Finseo shows the received payload.
* If the attribution answer is not detected automatically, use **Field Mapping** in the dialog to point Finseo at the right property.

## Troubleshooting

<AccordionGroup>
  <Accordion title="&#x22;Send a webhook&#x22; is missing in the workflow editor">
    Your HubSpot subscription doesn't include the webhook action (it requires Operations Hub or Data Hub Professional/Enterprise). As a workaround, route the form through Zapier, Make, or n8n instead — see the [Zapier / Make integration](/integrations/zapier-make).
  </Accordion>

  <Accordion title="Responses arrive but without an attribution channel">
    Finseo scans field names for keywords like "how did", "find us", "source", "referral". If your property is named differently, set it explicitly under Field Mapping.
  </Accordion>
</AccordionGroup>