> ## Documentation Index
> Fetch the complete documentation index at: https://docs.finseo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking prompts

> Learn how to choose and add prompts that measure your AI visibility.

# Tracking prompts

Prompts are the questions Finseo runs across AI models to measure whether your brand appears, how it is described, which competitors are mentioned, and which sources are cited.

Good prompts should sound like real customer questions, not SEO keywords.

## Add a prompt

1. Open **AI Tracking**.
2. Click **Add Tracking Prompt**.
3. Select a **Location**.
4. Add one or more **Tags**.
5. Enter one or more prompts. Use one line per prompt.
6. Review the enabled AI models.
7. Click **Add prompts**.

Finseo saves the prompt and queues it for processing. Results appear after the worker pipeline finishes running the prompt across the enabled models.

## Add multiple prompts at once

Use line breaks to add several prompts from the same dialog.

```text theme={"system"}
What are the best SEO tools for content optimization?
List the top AI visibility platforms for B2B SaaS.
Which companies help ecommerce brands get mentioned in ChatGPT?
Compare Finseo alternatives for AI search tracking.
```

Each non-empty line is added as a separate prompt.

## Choose the right location

The **Location** controls the market context used for the AI search. AI responses can differ by country, language, and regional search behavior.

Choose the location that matches the audience you care about:

* Use `Germany` for German buyers and German-language visibility.
* Use `United States` for US buyers and English commercial prompts.
* Create separate prompts for separate markets if your product positioning differs by country.

If no location is provided through the API, Finseo falls back to `en`.

## Use tags

Tags help segment your visibility reports. Add them when you create prompts so you can filter and compare groups later.

Common tag patterns:

* `branded` and `unbranded`
* `top-of-funnel`, `comparison`, and `transactional`
* `de`, `us`, `uk`, or other market labels
* Product categories such as `crm`, `email-marketing`, or `pressure-washers`
* Campaign or customer segment labels

## Write better prompts

Strong prompts describe a real decision a buyer is trying to make.

<CodeGroup>
  ```text Good theme={"system"}
  What are the best tools to track brand visibility in ChatGPT?
  Which CRM is best for a 50-person B2B SaaS team?
  Compare Kärcher and Nilfisk pressure washers for home patios.
  What software helps ecommerce teams understand AI search traffic?
  ```

  ```text Weak theme={"system"}
  AI visibility
  CRM
  Kärcher
  Best tool
  ```
</CodeGroup>

## Recommended prompt mix

Start with `20` to `50` prompts per important market. Cover the full buyer journey:

| Type          | Example                                         | Why it matters                                       |
| ------------- | ----------------------------------------------- | ---------------------------------------------------- |
| Problem-aware | `How can I see if ChatGPT recommends my brand?` | Measures demand before users know your category.     |
| Category      | `Best AI visibility tracking tools`             | Shows whether you appear in shortlist-style answers. |
| Comparison    | `Finseo vs Profound for AI search tracking`     | Reveals competitive positioning.                     |
| Transactional | `Which AI SEO platform should an agency use?`   | Captures bottom-funnel buying intent.                |
| Brand         | `What is Finseo and who is it for?`             | Checks brand understanding and sentiment.            |

## What happens after a prompt is added

Finseo runs the prompt across the enabled models for the project. It stores:

* Whether your brand was visible
* Mentions and position
* Competitor mentions
* Sentiment and phrases
* Cited sources
* Query fan-outs and related searches where available
* Product, claim, and comparison insights where available

New prompts are processed asynchronously. The dashboard shows processing states while results are being generated.

## API option

You can also create prompts through the API.

```bash theme={"system"}
curl --request POST \
  --url https://api.finseo.ai/v1/projects/PROJECT_ID/prompts \
  --header "Authorization: Bearer sk_live_xxxxxxxx" \
  --header "Content-Type: application/json" \
  --data '{
    "prompt": "What are the best AI visibility tracking tools?",
    "models": ["chatgpt", "perplexity", "ai_overview"],
    "language": "us",
    "tags": ["unbranded", "comparison"]
  }'
```

See the [Create Prompt API](/api-reference/prompts/add) for the full reference.